Why you should setup Google Tag Manager

Google Tag Manager is a tool available for website owners that allows them to manage all of the tags for a single company. The manager reduces the effort required in managing tags for specific advertisers, product releases and other projects.

Agencies can sign in to their Google account and manage clients by completing the following steps:

  • Agencies can create individual Google Tag Manager accounts on behalf of advertisers.
  • The advertiser can then add the agency’s Google account as a user.

Overview of Google Tag Manager

Setup google tag manager Google to easily maintain and update tracking code on your website. These codes could be for AdWords, Google Analytics, and site-specific tracking and optimization tags provided on your website. Webmasters can simplify their routine tasks by using a single tags manager instead of manually modifying site code. This saves time for developers and those managing codes on your website. Additionally, there is no need to know how to program if you want to add tags. The interface makes it streamlined and simple to add tags to your site.

How the Tag Manager Works

Once you setup Google Tag Manager you are provided with a piece of code that you insert into your website. It requires no programming, and it replaces all other tags on your website. After the simple snippet of code has been entered into all the pages on your website, you can update and manage it without ever having to look at your website. Log in to Google Tag Manager to make any changes. You can even manage tags for more than one website in a single account.

A Cleaner, More Efficient Website

Google may demote your site if it loads to slowly as site speed is one of the metrics used in determining how well your site ranks. Buggy code on your website can cause site errors, extra calls to the database, and generally slow down the speed of your website. By using tags provided by Google, you can be sure that the tags on your site are efficiently managed. Setup Google Tag Manager to prevent the possibility of duplicate tags and missing data. Google Tag Manager helps you eliminate code-related problems (such as adding multiple retargeting campaigns), so you can get back to work running your campaigns without dealing with technical issues.

Safe Preview of Tags

Google Tag Manager comes with a preview mode that automatically checks to ensure that tags are formatted properly, and it won’t allow problems to take over and destroy your website. The tool also lets you use user-permission controls so you can control what level of access specific users have to the website. This ensures that nobody can deploy a tag that will break your website. One single line of bad code can bring an entire website down. This can cause customers to question the reliability of your business, and you may lose sales while your technical support team gets everything running again.

Help for Large Websites

Websites that are especially complex can make use of Google Certified Partners. These partners can help you set up and manage a website with multiple layers of advertising and tags based on specific pages. For example, a website a site with a section dealing with book reviews, and the other section sells reading supplies can set up different tags and accounts to manage both sections.

Asynchronous Tags

Asynchronous tags are used by Google to reduce the impact on your website. They work by launching tags at different times. When all the tags on a site are launched at the same time, or synchronously, the website has to wait for the tags to display.