As if the changes that Panda and Penguin brought in weren’t enough, Google has had many changes since then that have deeply affected search engine optimization on the Internet. Here are some of the biggest changes in search algorithms that Google has dictated since the latest versions of Panda and Penguin.
– Pirate 2.0
Although the Panda and Penguin updates were certainly the most influential when it came to search engine optimization, Pirate was nothing to sneeze at over the last few months of 2014. Google listings dealt with a great deal of backlash from very important and well-moneyed special interests that did not want to see websites aggregating or distributing copyrighted material in top search engine listings. The response of Google was the implementation of Pirate.
This update laid a very heavy hand on torrent websites and websites of that like. Many believe that it is the reason that torrent websites began to receive less content from the top distributors of intellectual property in the music and movie industries. Unlike Penguin and Panda, Pirate actually focused its efforts on torrent websites and left the vast majority of small business websites alone. However, many websites that mistakenly posted or hosted any sort of intellectual property from top music and movie distributors found themselves heavily punished after the implementation of Pirate 2.0 in late October 2014.
Everflux was an update to Penguin that will soon be implemented across all other updates such as Panda and Hummingbird. Everflux is an algorithm that further automates the update process of programs such as Penguin and Panda.
Although Everflux is still an experimental type of program, it seems to be finding a home within the accelerated changes that Google is making towards a completely automated system. When this is the case, there will be virtually no human interaction required in order for future search engine algorithm changes to be made within the Google system. The system itself will rely solely on its ability to learn in order to provide future updates.
This may actually become the biggest influence in the way that search engine algorithm updates are made in the future. Google is not exactly well known for its customer service today. If all human interaction for updates is no longer necessary, you can definitely expect that customer service will find its way to the back burner as well. Small and mid sized businesses, this is your cue cue start making changes to your website now so that you will not find yourself behind the eight ball with no one to help you.
Google Hummingbird is the update that allows the automated system of the company to act more like a human librarian. According to representatives within Google, the Hummingbird algorithm is all about context rather than denotation. As it is described, searches will now be based on “intent” rather than simply trying to determine what a person who is on the search engine is looking for.
This system also has the ability to be put on the Everflux automated update system, although it implementation will likely be much later than other programs that Google has started.
Google has already started calling its Hummingbird updated search the “age of semantic search.” It serves as an expanded version of Caffeine and also adds many indexing options that help to organize the thought process of the automated ordering system.