The 5 most effective areas of digital marketing

In today’s ever changing world, it is easy to get left behind if you don’t keep yourself up to date on the shifts in digital trends. It seems as though there is something new evolving with each week that passes. For a company to succeed in today’s market, it is imperative to understand the landscape of digital marketing. No matter the size of the company, these five tips will help you maximize the benefits of digital marketing.

Content Marketing

Without a doubt you have heard the word “content” thrown around left and right by anyone familiar at all with the internet. What exactly does content mean though? You can think of digital content marketing as the storytelling of your brand through different types of media. This could be written content on a website, videos, music, images or blog posts. The purpose of creating digital content is to get the story of your brand out into the world. Keeping a consistent voice throughout all of these different types of media is key in creating brand recognition.

Social Media

Unless you have been living under a rock for the last five years, you know the power of social media. However, knowing the power and harnessing it are two separate things. Anyone with a computer and an internet connection can sign up for a social media profile, but it takes someone with savvy to use it in a way that will effectively market a product. Similar to content creation, there should be a consistent image and voice being portrayed throughout the different profiles that you are using. Brand recognition is key here.

Keeping Yourself Mobile

More and more people are using their phones to access information on the internet, so it is of utmost importance to have a mobile version of your website. Not all phones load full websites properly, and the small screen lends itself to a different type of readability. People want quick and easy access to information when they are searching on their phones and mobile devices.

Retargeting Customers

Think about all of the products that you have viewed online. Now, think about all the products that you purchased the first time looking at them. That number probably is not high. Retargeting technology allows companies to use cookies to continue to advertise products to customers after they leave the website. Advertisements for products similar to what they have viewed show up and encourage them to revisit your product.

Building a Community

Customers want to feel as though they are a part of something and that the company cares for who they are as individuals. Building community between users of a product gives customers a sense of identity. This could be anything from having a forum online for customers to partake in to holding in person events that people can attend to try out new products with fellow users.

No matter what type of industry you are in or wish to break into, you must understand the landscape of digital marketing to truly expand your company. If you do not have a strong presence online, you can rest assured that your competition is passing you with each hour that passes. Finally, its best to us all the collected data for informed marketing decisions.