Digital marketing is no easy feat, especially when it comes to running PPC campaigns. Between keyword research and A/B testing alone, paid search advertising can become a time-intensive process. Hiring a PPC agency to assist with PPC management (and a whole host of digital marketing services) can help boost ROI without boosting your stress level.
In this guide to finding an agency, we'll highlight what to look for in a digital marketing agency and offer helpful tips on finding the right one for your business's unique needs. But first, let's make sure you have a clear understanding of how PPC advertising works and what services a PPC advertising agency can offer.
What is PPC Marketing?
PPC stands for pay-per-click. As the name suggests, PPC marketing is a form of online advertising where advertisers pay per click for paid ads. In today's Internet age, it's a cornerstone of any successful digital marketing strategy.
While there are multiple types of paid advertising, the most common type is paid search ads. These lucrative ads appear when users make an organic search on a search engine such as Google or Bing. Businesses whose ads appear on the page are only charged when the user actually clicks on the ad.
Types of PPC Ads
While most businesses focus solely on Google Ads, there are actually many different forms of PPC ads for your team to consider. Depending on the product or service you're advertising, it may be beneficial to try these under-rated PPC methods in addition to your routine Google Ads:
Display Advertising (Google display network)
Sponsored emails are promotional ads that appear alongside other emails in your inbox. Nowadays, these ads appear in the Promotions and Social tabs of your inbox.
While sponsored emails are available through every major email platform, most marketers focus on Gmail Ads. Advertisers can use the Google Ads Editor to create and edit subject lines, descriptions, and email content. Similar to paid ads, a complex algorithm ensures users are shown personalized advertisements that are useful and relevant.
Whether you realize it or not, you're probably well-acquainted with remarketing through your own online shopping efforts. Remarketing— also known as retargeting— is a type of digital marketing focused on users who have already visited your website or interacted with your brand. These lucrative users are strategically shown your ads through a complicated technical process better known as cookies. Remarketing is an excellent want to increase brand awareness and encourage motivated users to convert.
Video ads— most often shown through YouTube— are short, informative videos that provide insight into your brand and its products or services. Video advertising is a great way to promote your brand, present a how-to guide for a key product, or share rave reviews from customers.
Google Shopping Ads
In contrast to traditional paid result ads, which only display text, Google Shopping Ads show users a product photo. Plus, they offer a title, price, store name, and small description of the product. They're a great way to introduce your products to relevant audiences who are highly motivated to make a purchase.
While most advertisers stick to Google, there are plenty of other search engines that offer sponsored ads. In an overly crowded, overly competitive bidding war on Google, mixing in a few Bing Ads may be a wise choice.
Amazon Ads are the latest frontier of PPC ad campaigns. Through a platform called Amazon PPC, advertisers can bid for "sponsored product" placements on relevant search query results pages. Like other forms of PPC marketing, advertisers are only charged when a user clicks on the ad.
SOCIAL MEDIA ADS
Social media marketing, especially paid social media marketing ads are a no brainer. Any PPC company should have this service on their list.
What are PPC Agencies?
PPC agencies (short for pay-per-click) are digital marketing agencies that specialize in PPC advertising. Their primary purpose is to oversee clients paid advertising efforts, covering everything from Google Ads campaigns to sponsored Amazon products. Working with a PPC company enables your business to promote your products or services across multiple channels and move customers through the marketing funnel with ease. Top ppc agencies should be handle all the workload for you and usually offer a large variety of digital marketing solutions.
What Marketing Services Does a PPC Agency Offer?
PPC companies offer a range of different PPC management services, with each one promising something slightly different. The best way to explain what exactly a PPC management agency does is to highlight some of the marketing services we offer here at PPC Masterminds:
PPC Campaign Management
The primary purpose of an agency is to provide effective PPC campaign management. Your campaign manager will oversee the day-to-day duties required to keep your PPC campaigns running smoothly, from keyword bidding to web design.
Digital Strategy Development
An agency like PPC Masterminds with their PPC specialists can help your team develop a strong digital strategy. Whether you're new to PPC ads entirely or just looking to revamp your current campaigns, we'll work together to find the right approach for your advertising budget and marketing goals.
Keywords are one of the most important aspects of paid search advertising. Before their ads hit the search results page, advertisers must bid on keywords through Google's Ad Auction. A successful bid means your ad will be "triggered" through a complex algorithm to appear when a user searches these terms.
Paying per click means you should only bid on highly relevant keywords that can provide the ROI you're looking for. A PPC agency can use keyword research tools to determine your most profitable keyword bidding strategy. Many can assist in SEO research too.
Conversion Rate Optimization
A PPC firm can help your team prioritize conversion rate optimization (CRO, for short). Our diverse team of designers, copywriters, data analysts, and search marketing experts can help you create compelling ad copy and landing pages that'll boost ROI. It's a must-do for any team that's already established its paid search presence.
Google Ads Account Audit
Additionally, PPC agencies can provide a practical audit of your Google Ads account. By diagnosing problems and identifying weak spots, we'll keep your PPC campaigns running smoothly and efficiently. Along the way, we'll answer all your question about using the platform. The goal is to set you up for success.
5 Things to Look for in a PPC Advertising Agency
Like all digital marketing agency types, PPC-focused firms come in all sizes, prices, and experience levels and offer many types of PPC services. They might even offer more than just PPC services. Some even offer SEO (Search Engine Optimization) services.
Finding the right agency to work with can make or break the results of your PPC efforts. Here's what sets PPC Masterminds apart from the rest:
1. Data-Driven Strategies
PPC Masterminds takes a data-driven approach to PPC management. For over eight years, we've helped businesses of all sizes develop and manage profitable PPC campaigns. That's why we put our pay-per-click specialty right in our name. By focusing on data-driven strategies, we ensure your marketing goals are met.
2. Proven Track Record
Don't be afraid to ask for real-world examples when shopping for a new internet marketing agency. A good PPC advertising firm can provide case studies and customer testimonials that prove they're worth investing in. Put your mind at ease knowing you're working with an experienced agency with a proven track record of success.
Unlike other marketing firms, PPC Masterminds believes in unrivaled transparency. From glowing customer testimonials to data-driven case studies, we're happy to prove we're a safe choice for your business. Our 5-star rated PPC agency prioritizes our clients and adapts in real-time to address their ever-changing needs. It's time to stop spending, and start investing in your marketing efforts.
3. Strong Communication
Communication is key to developing and executing successful campaigns. At PPC Masterminds, we believe an agency should feel like an extension of your in-house marketing team. We provide our clients with real-time reports, ensuring you know where every last marketing dollar is spent.
4. Versatile Skills Across Multiple Channels
There's a good chance your digital agency marketing efforts involve a lot more than just Google ads (... at least they should). A good, or even better a top PPC agency should be able to assist across multiple channels, helping create an omni channel marketing campaigns that'll boost ROI and generate brand awareness. When shopping for a new agency, be sure to ask which of the following services they offer:
- Social media marketing
- Search engine optimization
- Paid media
- Web development & web design
- Branding services
While PPC ads are our specialty, we've got an extensive network of designers, writers, researchers, and internet marketing experts whose skills extend far beyond PPC. No matter your business size or budget, you'll never be without a go-to professional.
In today's unpredictable economy, a good ppc management company should be able to adapt to your business's ever-changing marketing goals, budget and ad spend volatility. PPC Masterminds takes a contract-free approach to ensure you never get locked into an inflexible contract that no longer fits your marketing team's needs.
Contact us to receive a free proposal and learn how our PPC experts can help you achieve your business goals.