Education
Zaid has a Bachelors degree in Banking & Finance. He is also Google Certified Professional.
About
Zaid, is a cat-loving digital marketing guru who founded PPC Masterminds after losing lots of cash on a wild ride with various digital agencies. He doesn't claim to know everything. He enjoys sharing his experience and helping other with data driven digital strategies.
Experience
Zaid is an accomplished digital marketing specialist with more than 10 years of experience in the digital advertising industry. He has worked with various companies, including E Factor Media, Quigley-Simpson, and Placements Media, where he held similar roles, focusing on digital marketing and analytics. Zaid has extensive experience in managing Google Analytics, AdWords, and social media campaigns for small and independent businesses.
Throughout his career, Zaid has designed KPIs and reporting dashboards for customer engagement and sentiment analysis, as well as creating and presenting quarterly analytics reports to company executives. He has also been involved in A/B testing, web analytics, forecasting, and conversion tracking. Notably, he provided actionable recommendations that led to a 3x - 10x increase in sales/customer acquisition and retention for three major global companies.
In 2014, Zaid founded PPC Masterminds, a Los Angeles based company that helps businesses grow revenue through data-driven digital marketing, specifically focusing on PPC, SEO and proven data driven strategies. His strategies focus on consistently ranking clients on Google's first page and building pay-per-click campaigns that provide ROI. Additionally, since 2016, Zaid has been offering free monthly webinars to teach small business owners about growth hacks through SEO, PPC, Email, and overall digital marketing strategies. He is also a Google Certified Professional.
Posts by Zaid Ammari
Using the Search vs. Display Network on Google Ads
Should Your Business Use Facebook Ads Manager or Google Ads?
Video Ads May Be the Most Overlooked Side of Google Ads
Should You Hire a PPC Agency for a Google Ads Campaign?
Innovative Strategies To Increase Profits From PPC
Cookie Based vs. IP Based Remarketing Methods
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