PPC Agency & Pay-Per-Click Management for Google & Meta Ads

A company you hire to run your paid advertising, typically on Google and Meta. That covers keyword research and bidding, ad copy, landing pages, budget allocation across campaigns, and the tracking that connects spend to actual customers. The distinction that matters when you are comparing agencies is whether they report on cost per customer or only on clicks and impressions.

Day to day: reviews the search terms your ads actually appeared for and blocks the irrelevant ones, adjusts bids using conversion data, writes and tests ad variations, watches budget pacing so campaigns do not exhaust early, builds audiences for remarketing, and reports on what changed and what it produced. At a senior level, the job is deciding what not to spend on.

Ours starts at $1,500 a month with no contract, scaling with spend and scope. Across the market you will find everything from around $500 a month, usually junior or offshore, up to five figures for enterprise accounts. The pricing model to examine closely is an unaudited percentage of spend, because it pays the agency more when you spend more rather than when you perform better.

Enough to generate decision-grade data in your market, which for most industries means at least $1,000 to $3,000 a month, and considerably more in expensive categories such as legal and medical. Our free PPC calculator will model your own numbers, and the audit prices your actual market instead of quoting averages at you.

Directionally, inside the first month, because fixing tracking and cutting waste has an immediate effect on cost per lead. A fully optimised account takes closer to 90 days, since automated bidding needs conversion volume before it becomes useful and honest tests need enough traffic to mean anything. Anybody promising top position in week one is telling you what you want to hear.

No. Every client since 2012 has been month to month. That is not a promotion we are running, it is how the business is built, and it means we have to be worth keeping every single month.

You do, and you keep it. We ask for manager access to an account in your own name rather than building one inside ours, which is the difference between borrowing your data and holding it hostage. Put the question to any agency you are considering and watch how quickly they answer.

Yes. Many clients start with Google and add Facebook and Instagram once tracking is solid. Doing them together also stops the two channels claiming credit for the same conversion, which is one of the more common reporting problems we inherit.

You grant read access, which takes about ten minutes, and a senior specialist works through the account. A few business days later a written document comes back: where the leaks are, what is underbuilt, and the order we would tackle it in. No charge, no obligation. Plenty of businesses have taken that document and implemented it themselves, which is a perfectly fine outcome.