The SEM Agency That Makes Google and Microsoft Ads Pay for Themselves
Stop spending. Start investing.
Search engine marketing is the one channel where the customer tells you what they want before they click. We have run it for 250+ businesses since 2012, on Google and Microsoft Ads together, with one plan, one set of negatives and one report that shows what a lead or a sale costs. No contracts. Pricing published. A free audit before you spend a thing.
Why Hiring an SEM Agency Feels Risky, and How We Take the Risk Out
Most people who contact us have been burned once. A previous agency reported clicks instead of leads, locked them into twelve months, or handed the account to a junior who learned on their budget. So we built the engagement around the four things that go wrong.
Results From Search Campaigns We Run
Bookings up 3.5 times while the cost per booking fell 65 percent.
Leads doubled and the cost per lead halved.
ZenFoods case study
Three times the lead volume with cost per lead down 60 percent.
Law Group case studyMore results by industry on the client results page, and the reviews behind them on the testimonials page.
What Search Engine Marketing Means Here
SEM is paid search: the ads that appear when someone types what they need into Google or Bing. PPC is the way those ads are paid for, and the term also covers social, Shopping and display. In practice, when a business asks for an SEM agency it wants someone to run its search ads well, on the engines its customers use. That is what this page is about.
Google carries most of the volume. Microsoft Ads, which serves Bing, Yahoo and the search box built into Windows and Edge, carries a smaller audience that is often cheaper per click and, for some businesses, converts just as well. We run both, from one plan, so the lessons from one engine reach the other the same week.
Complete Search Engine Marketing Services
Our Process: From Audit to Scale
- Audit.
Before any money changes hands we go through your existing accounts, or your market if you are new to paid search, and hand you a written rundown: leaks, missed volume, and what we would do about each. The audit is free.
- Rebuild.
Tracking first, then structure, keywords, negatives, ads and landing pages, in that order. Most accounts need less rebuilding than they fear and more than the last agency admitted.
- Launch.
Google first, Microsoft Ads once Google is stable, so the second engine inherits a tuned account rather than a draft.
- Optimize.
Weekly work on search terms, bids, ads and budgets. The first 30 days are about removing waste; a fair read on cost per lead takes two to three months of data.
- Scale.
Once cost per lead holds, we add budget, campaigns and engines in that order, and we tell you before each step what we expect it to do.
SEM Management Pricing: Published, Because You Should Not Have to Ask
Our management fee starts at $2,500 a month, paid to us; the ad budget is paid by you directly to Google and Microsoft. The pricing page sets out what the fee covers, what it does not, and what happens if you leave. No contract.
If you want to see what a budget could return before you commit, the free PPC calculator projects clicks, leads and cost from a budget and a conversion rate.
Why Businesses Choose Us Over Other SEM Agencies
We have managed paid search since 2012 and nothing else has ever been the main business.
Google and Microsoft Ads managed together by the same specialist, with shared negatives and one report.
No junior account managers learning on your budget.
You can read what we charge before you call, and leave whenever you like.
The reviews are on the testimonials page, verbatim.
We are in Redondo Beach. Our Los Angeles PPC agency page covers local work; most of our clients are elsewhere in the country.
Questions People Ask Before Hiring an SEM Agency
Still unanswered? Ask on the audit call, and our CEO answers it himself, for free.
Is SEM the same thing as PPC? +
Not quite. SEM is paid search: ads on Google and on Microsoft Ads, which serves Bing. PPC describes how those ads are paid for, and the same model runs social, Shopping and display ads. Day to day the two words get used for the same thing, ads on Google, and that is fine; the distinction only matters when you are deciding which channels an agency should run for you.
Do you run Microsoft Ads (Bing) too, or only Google? +
Both, under one plan, with the negative keyword lists and the conversion tracking shared between them. Bing clicks are usually cheaper, so we add it once the Google account is stable and let the numbers decide how much budget it deserves.
Does SEM include SEO? +
No. SEM here means paid search. We also offer SEO and AI SEO as a separate service, and we will tell you when organic is the better investment for a given term.
What does SEM management cost here? +
Our management fee starts at $2,500 a month. The ad budget is separate and is paid by you to the platforms. The pricing page lists what the fee covers and what it does not.
Is there a contract? +
No. We have been month to month since 2012, and the accounts are in your name, so leaving is a one-line email.
How do you report? +
Once a month, in writing: what was spent, what it produced, what each lead or sale cost, what we changed and what comes next. You keep your own login to the accounts as well, so you can look whenever you like.
Is ad copy included, and what about landing pages? +
Writing and testing the ads is part of management. Landing pages are a separate piece of work through our conversion rate optimization service, which we recommend when the page, rather than the campaign, is what is losing the leads.
Who will work on my account? +
The specialist who audits your account is the one who manages it. Nothing gets handed down after the sale.
Ready to See What Your Search Budget Should Be Doing?
Request the free audit. You get a written rundown of leaks, missed volume and what we would change, whether or not you hire us.
Get a Free SEM AuditPPC Masterminds, 2215 Artesia Blvd, Redondo Beach, CA 90278, (866) 826-1393. Serving Los Angeles and businesses nationwide.