Resources

Free tools, templates and tutorials we built for our own work and decided to share. The PPC calculator projects clicks, leads and cost from a budget and a conversion rate. The Google Data Studio report template is the six-page report we used with clients, ready to duplicate. The branded Shopping campaigns script keeps non-brand searches out of your brand Shopping campaign. There are also longer guides here on brand awareness campaigns and website conversion rates, and the WordPress PPC plugin that changes landing page text to match the search query. Everything is free and nothing needs a login.