Should My Business Hire A PPC Company? 

 Last Updated May 16, 2023

By Zaid Ammari

Don't have the time or manpower to tackle PPC advertising on your own? Hiring a PPC company is the next step for your marketing team. You'll save time and streamline your to-do list while improving ad performance and increasing ROI.

In this guide to finding the best PPC company, we'll explain what a PPC agency is and how to determine if your business team needs one. We'll highlight the digital marketing services they offer and share helpful tips on how to find the best one. But first, let's brush up on the basics of PPC advertising.

What Is PPC?

PPC is short for pay-per-click, a type of digital marketing where advertisers are charged every time a user clicks on their ad. It's an integral part of any digital marketing strategy.

Google Ads' paid search advertising is the most widely-used form. Instead of ranking organically through search engine optimization, these sponsored links rank through complex algorithms and competitive keyword bidding. After clicking on the ad, users are taken to a highly-relevant landing page intended to answer their search query and drive conversions. Different search engines show different results.

But nowadays, a successful PPC strategy involves more than just paid search advertising. Social media advertising, Amazon Advertising, Google Shopping Ads, paid media, and retargeting can also attract customers and increase conversions. PPC Mastermind's digital marketing experts can help you find the perfect mix for your products and services.

We can't mention PPC without talking about SEO (Search engine optimization) which is another popular service takes much longer to provide results. Big difference (without going into too much detail) between those two services is the time and control you have over your results. With PPC its fast and you have control over everything, however with SEO services - it will take longer and results are never guaranteed.

What Is A PPC Company?

PPC companies are digital marketing agencies that specialize in PPC advertising. By overseeing your PPC campaigns, they'll improve your ppc efforts and boost ROI while letting you get back to running your business.

What Is A PPC Company

What Does A PPC Agency Do?

So what exactly does a PPC agency do? The short answer: manage your business' PPC marketing efforts. At PPC Masterminds, we work closely with your marketing team to develop a digital strategy tailored specifically to your business goals.

PPC Services

Professional PPC management services are our specialty. That's why we put it right in our name. Other ppc management companies Our account managers and paid search specialists will take over the day-to-day duties of ppc campaign management, from keyword bidding to reporting. We'll put your mind at ease while driving conversions and boosting ROI.

Strategy Development

A digital marketing agency can help your business develop a successful PPC strategy. Whether you're new to internet marketing or expanding your established online presence, we'll create a strategy that's unique to your business goals and target audience. Strategy development can include:

  • Identifying your top-performing keywords and your competitors'
  • Prioritizing your best social media platforms and marketing channels
  • Identifying the demographics of your target audience, including age, location, and online behavior
  • Creating landing pages customized to each campaign

Keyword Research & Analysis

Keyword research is a crucial (but time-consuming) part of PPC marketing. Using the leading keyword research tools, we'll determine the best keywords for your business. Then, we'll analyze the performance of various keywords to see which words and phrases bring the best results. Additionally, they'll see what keywords competitors are bidding on to ensure you don't miss out on lucrative search terms.

Competitive Research

Competitive research is an essential component of strategy development. PPC research can provide insight into the keywords and ad content your competitors are using. Then, they'll help develop a competitive keyword bidding strategy and craft strong ppc campaigns to outperform them all.

Landing Page Creation & Optimization

Landing page creation can be intimidating for even the most experienced marketing professional. Our PPC specialists will save time and boost conversions by doing the hard work for you. Through crafting strong headlines, keyword-rich content, striking visuals, and engaging CTAs, we'll make the most of every marketing dollar spent on paid search. Then, we'll use Google Analytics to monitor key metrics and optimize your landing pages.

A/B Testing

Testing can be one of the most challenging parts of all of your digital marketing efforts to tackle on your own. Our paid search specialists will use the industry's leading testing tools to determine the best headlines, ad copy, and landing page design. By optimizing your paid ads, we'll ensure you make the most of every last marketing dollar.

Retargeting Ads

Retargeting is an effective marketing strategy that can increase the conversion rate of your existing audience. In this form of digital advertising, ads are shown to users who have already interacted with your company. With the proper ad placement and calls-to-action, a PPC company can use this increased brand awareness to your advantage. We'll help you craft the ideal content based on search engine data and user behavior.

Retargeting Ads

Google Ads Account Audit

A PPC agency can also perform a Google Ads account audit, an in-depth evaluation of your search engine marketing efforts. We'll strengthen your strategy by diagnosing problems and identifying weak spots to keep your account running smoothly.

Conversion Rate Optimization

Conversion rate optimization (CRO for short) is the process of improving your PPC ads to increase your conversion rate. By targeting the right audience and creating the best ads possible, an agency can increase the conversion rates of your existing campaigns. They'll help optimize your headlines, ad copy, and overall online presence to help meet your marketing goals.

Social Media Ads

The best PPC companies offer more than just paid advertising services. They'll grow your audience and develop a strong brand identity on social media sites like Facebook, Instagram, Twitter, YouTube, LinkedIn, and Tik-Tok. Whether it's video ads or sponsored posts, PPC Masterminds is here to help.

Should My Business Hire A PPC Management Agency?

Not sure if your business should hire a PPC management company? Here are a few reasons to work with PPC Masterminds, a 5-star rated digital marketing agency. We take a contract-free approach, giving our clients the freedom to adapt their PPC services to fit their ever-changing marketing needs. Contact us to get started with a free proposal today.

Outperform the Competition

A PPC company can help you outperform your competitors and boost sales. Through competitive research, they'll develop campaigns that outperform your competitors. In addition to paid search marketing, your business can also use Google Shopping Ads, social media ads, and other forms of PPC advertising to reach your target audience.

Gain Valuable Insight from Trusted Experts

PPC Masterminds is staffed by a diverse team of PPC specialists with years of experience and endless industry knowledge. Our designers, copywriters, analysts, and digital marketing experts can provide new insight into your business. Our goal is to feel like an extension of your in-house team.

Attract Qualified Traffic & Increase Brand Awareness

Paid branding services and social media marketing are great ways to attract qualified leads and increase brand exposure. In addition to PPC management, a digital marketing agency can provide CRO, web design advice, technical expertise and "branding" marketing services that make for more effective ads and site content.

There are plenty of digital services to choose from, but you should only start with the one that will make you the most money.

Save Time

PPC advertising can be incredibly tedious and time-consuming. Working with a PPC advertising agency will shorten your to-do list without requiring you cut back on your paid ad campaigns. Instead of spending hours on the daily tasks needed for successful search marketing campaigns, you'll only need to check in with your account manager for a brief update on your search ads and digital strategy.

Working with PPCM saves time

How To Find The Best PPC Agency

For over eight years, PPC Masterminds has assisted businesses of all sizes with their paid advertising campaigns and is currently rated as one of the top ppc agencies. Our glowing reviews and proven track record show our data-driven method works. So stop spending and start investing by contacting PPC Masterminds today!

No Contracts

While other digital marketing ppc agencies lock you into inflexible contracts, we take a contract-free approach. Our clients have the flexibility to adjust their strategy and budget at any time. Get started today with a free proposal.

Data-Driven Strategy

PPC Masterminds takes a data-driven approach to PPC marketing. We'll provide your marketing team with real-time reports on ad performance and ad spend, so you'll always be in the loop. Our PPC specialists and data analysts are happy to answer any questions you have along the way.

A Customized Approach

PPC Masterminds works closely with your in-house team to create a PPC strategy tailored to your business's unique goals. Through understanding your brand on a personal level, we'll collaborate to develop more effective campaigns. We'll get to know you better through:

  • Brainstorming alongside your in-house team
  • Assessing your marketing goals and overall business objectives
  • Researching your competitors and their PPC strategies
  • Gaining an in-depth understanding of your products, services, and industry niche
  • Analyzing your previous campaigns and current strategy
  • Answering any questions your marketing team

Proven Track Record

Over the years, PPC Masterminds has worked with businesses of all sizes, across all industries. We're happy to provide prospective clients with case studies and customer testimonials. Unrivaled transparency and strong communication are the keys to a successful relationship between our agency and your business.

Zaid Ammari Headshot

About the author 

Zaid is a leading expert on data driven digital marketing; focusing on analytics and actionable insights from data. Founder of PPC Masterminds - he helps businesses build & run profitable data driven digital campaigns.

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