PPC

Pay-per-click is what we have done since 2012, and these articles are the working notes from that: how auctions and Quality Score actually behave, where budgets leak, which bidding strategies hold up, and what we check in an account before we touch a bid. Most posts started as a real account problem we had to solve, so they lean practical. If you are deciding whether to run PPC yourself or hire someone, start with What Is PPC Management and the weekly PPC checklist, then look at our PPC management service and published pricing. No contracts, month to month, and a free audit before any money changes hands.