Google Ads (formerly known as Google Adwords) is an essential digital marketing platform for any business. But if you’re new to the world of PPC or haven’t used the platform since its name change, it can be intimidating to tackle on your own. In this beginner’s guide to Google Ads agencies, we’ll explain what services they

Google Ads management can be an overwhelming task, especially with a full to-do list of other marketing tasks. But with PPC Masterminds, you can save time, maximize your advertising dollars, and get back to achieving your business goals. We’ll strategize, build, and manage your online advertising efforts to transform wasted ad spend into sustainable profitability. Why PPC

Ready to take your PPC advertising efforts to the next level? Hiring a Google Ads agency can make a world of difference for your in-house marketing team. In this guide to Google Ads agencies, we’ll explain everything you need to know about these PPC-focused digital marketing companies.What Is A Google Ads Agency?Before we get ahead of

We’re always striving for new insight into how consumers engage with different digital marketing efforts. Understanding what works and what doesn’t allows us to create more effective campaigns that maximize our clients’ marketing dollars in today’s Internet age.We recently surveyed 1,013 US consumers to gain insight into the current state of pay-per-click marketing. Our Goal: Understand

PPC brand bidding is the practice of bidding on branded keywords— such as your competitors’ brand names. This Google Ads keyword bidding strategy aims to have your ads appear when users search for your competitors. The goal is to direct traffic away from your competitors and directly towards your site.In this article, we’ll teach you

Your Google Ads Quality Score has a significant impact on your ad rank and your overall costs. A high-quality score can spell success for your digital marketing efforts, but a low-quality score can negatively affect your paid search advertising profitability.  Though Google’s pay-per-click (PPC) advertising system comes with many uncontrollable variables, your Quality Score is something

Google Ads (formerly known as Google Adwords) has become one of the most popular forms of digital marketing. While other marketing channels use a flat fee for advertising, Google Ads uses pay-per-click advertising (PPC), meaning you’ll be charged only when someone clicks your ad.The fluctuating cost of PPC advertising leaves many marketing professionals unsure of

Google Ads (formerly Google Adwords) is one of the most effective digital marketing channels, but it can be confusing by anyone’s standards. If the complexities of Google Ads— like Ad Rank, Quality Score, and maximum cost per click bids— leave you with a lot of questions, you’re not alone. If you’re investing in growing your business

A 5-Step Checklist For a Successful Google Ads PPC AuditsWhen the PPC Masterminds team receives an AdWords account with running campaigns, the first thing we do is perform a comprehensive audit. But, often, understanding an unfamiliar account is tricky – and time consuming. To make things easier, we developed this PPC auditing checklist to help

Google AdWords is an incredibly effective method of online advertising that can be used to increase traffic and conversions drastically. Unfortunately, creating an AdWords campaign can be quite expensive. As a result, many individuals choose to forego this service in favor of traditional SEO.  So, why is Google AdWords so expensive? Things like increasing competition,