Everyone understands the importance of internet search results in attracting new business these days. But a lot of business owners still aren’t sure how to use it to its fullest potential. Advertising online is essential. However, if you’ve looked at any ads on Google, you’ll note how online ads are not given equal treatment.
Running an ad campaign through Google Ads is mandatory if you want to grow your business online. There’s no way around the fact that Google is a juggernaut, and learning how to make it work for you is key.
Why Google Ads?
Everyone knows that Google is the most significant search engine in the world. But you might not realize just how extensive their reach is when it comes to online advertising. Recent statistics show that Google display ads reach 90% of internet users. That is a huge piece of the market and, without a successful ad campaign, you’re missing out.
What’s great about Google Ads is that anyone can use it. Huge corporations and small corner stores all use the same platform. You might think that this levels the playing field somewhat, but it’s not quite that simple. Yes, anyone can use Google Ads. But that doesn’t mean that everyone uses it effectively.
The best thing about Google Ads is you can create targeted, precise advertising campaigns. By pinpointing the people who are most likely to be interested in your business, you’ll see increased clicks and engagement, which usually translates to more sales. But, with the wrong campaign, not only can your ads can fall short of having the impact you’re looking for, but they can also drain your budget pretty quickly.
Can You Create a Google Ad Campaign Yourself?
You can put together a Google Ads campaign yourself, but creating a targeted, effective ad campaign isn’t easy.
How do you figure out who your targeted audience is? How do you reach them? What keywords and phrasing should you use? How should you set your budget?
There’s a lot to think about before you even create the ad, but the work continues long after the campaign is in gear. Google ads don’t run on autopilot. Changes have to be made throughout the campaign to keep it running efficiently and effectively. To do that, you have to analyze a lot of data.
So, in short, yes, anyone can create a Google ad campaign. But not everyone can create a good one.
The Benefits of Hiring an Agency for a Google Ad Campaign
There are a lot of reasons why it’s a good idea to hire an ad agency to run your Google Ads campaign. But they boil down to two things: expertise and time.
One of the best things about Google Ads is its accessibility. The platform is open to everyone, and the tools are there to create a successful campaign. But Google is a business. They want your advertising money, so they make it easy to get a campaign up and running, even if it’s not at all effective.
Say you want to make a go of it on your own. You set up an account, maybe read a little bit about SEO, then put together an ad, set a budget, and wait.
Where does this leave you? While there’s a chance you stumbled into a successful ad, it’s more likely you’ve pumped a lot of your advertising budget into a campaign that won’t have a very successful ROI. When you start looking at how much you’re spending versus revenue generated from your ad, you might just give up on Google Ads altogether. Deep down, though, you know that’s not the right call since Google is such a significant driver of web traffic.
This is exactly why you need to hire an agency with the right expertise. They not only create a successful ad in the first place but also follow the data and make changes when needed. Google ads are not something you can set up and forget about while you wait to reap the benefits. They require constant monitoring and tweaking to figure out what works and what doesn’t. And the truth is, what works today might not work next week.
An agency that specializes in online advertising knows what to look for – and already has their finger on the pulse of the industry.
Now, here’s another thing to think about. Is it possible to figure out Google Ads yourself? Or is there someone else in your company that’s web savvy and can play around with keywords, settings, and a budget to get the results you’re looking for?
The truth is, with enough time, you could probably figure it out. But how much time? How much money will you spend from your advertising budget while you’re trying to create an engaging ad that brings you conversions and starts turning a profit? And, once you do start to make some progress, who’s to say that Google isn’t going to change their algorithms, expand their services, or change their approach to device bidding?
The point is you have much more pressing things to tend to. You’re running a business, after all. Would you try to do payroll, accounting, maintenance, and inventory on your own in addition to handling the day-to-day things needed to keep the doors open? Probably not. So why would you tackle advertising by yourself?
Google ads campaigns are important to growing your business, but you have to make sure you have a product or service people want to buy. Knowing when to outsource is key to being a successful business owner, and online advertising is the perfect example of when it’s beneficial to bring in an expert.
What Will an Agency Do for You?
When you hire an agency to run your Google ads campaign, they do all the initial research to help you find your target audience, including scoping out your competition. They’ll put a lot of time into word choice and design before they ever sit down to create it.
Once the ad is set up, agencies don’t just let it run on autopilot. Google Ads gives you a lot of data. An experienced agency analyzes engagement, conversions, and your goals to determine how well the ad is performing. They continue analyzing the results of each and every change to make sure that you’re getting the most out of your advertising dollars.
That’s not all. An agency communicates with you regularly, not only keeping you up-to-date on how the campaign is performing but also making recommendations to improve it based on extensive industry experience. A good agency is not only on top of your Google ads campaign but also looks for other opportunities across the web to bring you more traffic, which could drastically increase your ROI.
If you’re looking for an agency to help you get a Google Ads campaign up and running or if you already have one and need help improving its performance, contact the team at PPC Masterminds to find out how we can take your Google advertising to the next level.