Google Ads (formerly known as Google Adwords) is an essential digital marketing platform for any business. But if you're new to the world of PPC or haven't used the platform since its name change, it can be intimidating to tackle on your own.
In this beginner's guide to Google Ads agencies, we'll explain what services they offer and how to find the best Google Ads agency (formerly known as a Google Adwords agency) for your business. But first, let's bring you up to speed on PPC marketing in 2022.
What is Google Ads, and how does it work?
Google Ads is the world's largest paid advertising platform, with over 270 million unique visitors in the United States alone. You may know the platform by its former name: Google Adwords. In 2018, the company changed the name to reflect "the full range of campaign types available today." These include:
- Paid search ads— These sponsored links appear alongside organically-ranking content on relevant search results pages.
- Display ads— The Google Display Network includes millions of websites, apps, and blogs where your business can display visually-engaging ads to relevant audiences.
- Video ads— Video ads appear on the Video tab of a search results page. They're an excellent way to boost a YouTube video highlighting your products, services, or brand identity.
- Google Shopping— These product ads appear at the top of a Google search results page and on the Shopping tab. Their primary goal is to drive sales of a specific product by offering a photo, title, and short description.
- Gmail ads— Gmail ads appear alongside other promotional emails in a user's Gmail inbox. They're a great way to promote a current offer or holiday sale.
Google's global reach, scalable model, and cutting-edge targeting techniques make it a lucrative digital marketing channel for businesses of all types and sizes.
According to Alphabet's 2020 Annual Report, Google Ads brought in a whopping $147 billion in revenue. The platform uses a type of internet advertising known as pay-per-click (PPC). As the name suggests, advertisers are only charged when users interact with the ad.
Search engine marketing (SEM) is an excellent way to promote your business, sell your products or services, raise brand awareness, and increase site traffic. But not every marketing team has the time or workforce to do it alone. That's where a Google Ads agency like PPC Masterminds comes in!
What is a Google Ads agency?
A Google Ads agency (or Adwords agency) is a digital marketing company with PPC expertise and experience using Google's advertising platform. Google distinguishes the best Google Ads agencies as a certified Google Premier Partner.
Working with an agency can improve conversion rates, drive sales, and increase brand awareness. All while letting you get back to running your business. Over the past eight years, PPC Masterminds has managed hundreds of Google Ads campaigns for businesses of all sizes. Here are a few of the paid search marketing services we offer:
What Google Ads management services does PPC Masterminds offer?
PPC Account Setup
Brand new to PPC advertising? No problem! PPC is technically considered paid media. Partnering with PPC Masterminds confirms you're on the path to success. Working closely with your in-house marketing team, your dedicated account manager will help you set up your Google account and launch your first Google ads campaign.
They'll also connect your website to Google Analytics to track key performance indicators (KPIs) and acquisition channels.
Google Ads Campaign Account Maintenance & Audits
If your account is already up and running, we'll start with a deep dive into your past campaigns. Our data analysts and PPC experts will identify wasted advertising budget, negative keywords, and areas for improvement. Working closely with your marketing team, we'll edit your current campaigns and adjust your strategy to increase ROI.
Google Ads Management
The primary function of your Google Account Manager is to oversee the everyday activities of your current campaigns. They'll monitor keyword auctions, campaign performance, and monthly budget to keep your PPC efforts on track. Acting as an extension of your in-house marketing team, they'll loop your Digital Marketing Agency Manager in on the essentials without wasting a minute of their time.
Strategic Bid Management
Intimidated by Google Ads' competitive bidding system? You're certainly not alone! A PPC agency will do the hard work for you, managing your bids to ensure your monthly budget stays on track. Plus, they'll make sure you don't miss out on lucrative keywords your competitors bid on.
By strategically raising and lowering bids on specific keywords, you'll make the most of every marketing dollar.
Launching a new campaign is easier said than done. You've got to find the right keywords, craft compelling ad copy, and create engaging landing pages, just to name a few. But the right digital marketing agency makes the process easy!
With PPC Masterminds, you'll gain access to a growing network of digital marketing experts, including designers, copywriters, account managers, data analysts, and Google Ads experts.
They'll support your business every step of the way to craft effective PPC campaigns that turn search engine users into paying customers. Here's an overview of the steps we'll take:
- Keyword research & analysis— Using cutting-edge keyword research tools, we'll determine the most lucrative keywords and search queries for your business to target.
- Competitor research— Researching your competitors' PPC strategies provides insight into what keywords and audience segments your business should prioritize.
- Writing ad copy & headlines— Using your most effective keywords, we'll write headlines, ad copy, and landing page copy that compels users to click and convert.
- Landing page creation— Our talented web development team will create engaging landing pages that attract new leads and stay true to your brand identity.
- Create multiple ad variations— We'll take advantage of Google's responsive ad feature to achieve higher conversion rates and eliminate wasted ad spend.
Reports & Analysis
PPC Masterminds offers clients real-time reports to keep you up-to-date on campaign performance. At the end of every month, you'll receive an in-depth report of your Google Ads campaigns with a detailed breakdown of your KPIs and overall ad spend. Here are a few metrics we include in every report:
- Total impressions
- Total clicks
- Average cost-per-click
- Conversion rate
- Average cost-per-conversion
Then, we'll work with your in-house team to adjust your PPC strategy based on the previous month's results. Still have questions? Our data analysts and PPC experts are more than happy to provide additional insight into the contents of your report!
In addition to providing Google Ads management services, an agency can assist with ad variation and testing. Through testing different headlines, body copy, and landing pages, we'll identify campaigns with the best click-through rates and cost-per-conversion.
How much does it cost to have an agency run your Google Ads account?
The cost of a Google Ads agency varies widely depending on the complexity of your marketing efforts and the agency you're working with.
At PPC Masterminds, we take a contract-free approach to PPC marketing. Our clients have the freedom to adjust their marketing strategy and ad spend at any time to better serve their business goals.
What makes PPC Masterminds one of the best Google Ads agencies?
For nearly a decade, PPC Masterminds has supported businesses of all sizes, across all industries, in creating effective paid search campaigns. Here's what sets our PPC management services apart:
Data-Driven Decision Making
What makes us an award-winning marketing agency? Our scalable, data-driven strategy. Using data from your Google Analytics account, we'll create actionable insight reports. After testing ads and analyzing market data, we'll recommend changes to your current plan.
Unrivaled Transparency & Real-Time Reports
Unlike most marketing agencies, we provide our clients with real-time reports that put their minds at ease. Plus, provide insight into what the numbers actually mean. Our total transparency and willingness to help are what set us apart from the rest.
A Trusted Agency Partner
Our aim is to feel like an extension of your in-house marketing team. You'll never be without a go-to marketing professional with our extensive network of designers, developers, writers, and Google Ads experts. No matter what digital marketing service you need, we're here to help.
We don't believe in one-size-fits-all search management. Whether it's Google Shopping ads or Youtube videos, we'll create custom marketing strategies as unique as your business itself. We've worked with businesses of all sizes across all industries, including legal, retail, and medical.
Stop spending, and start investing in paid search advertising. You'll save time and make more money— all while growing your business's online presence and attracting relevant traffic to your site. Contact PPC Masterminds to get started with a free proposal today.