According to an April 2022 statistic, 20.4% of businesses closed after their first year in operation. One of the top reasons that lead to it? Subpar marketing. Many companies are guilty of limiting their marketing efforts to advertisement only. But did you know email marketing is equally important, with a return on investment (ROI) of $36

We doubled incoming revenue for our client, a delivery service that offers a subscription model for their product, by implementing a super simple promotional email strategy.  In 2018, PPC Masterminds began testing over a three-month period to see if we could bring a delivery service client more customers — and more revenue — by implementing a