SEO

We are a paid search agency first, and we now also do SEO and AI SEO: the work of getting a site surfaced in Google’s organic results and in AI answers. This section is where we publish what we learn from that, starting with how search engines have labelled paid results over the years and how SEO and PPC fit together for a law firm. More is coming. If you run paid search and are wondering whether organic is worth the investment alongside it, the PPC versus SEO question is a good place to start, and the answer transfers to most service businesses.