When To Bid On Your Competitors Brand Name In Google AdsPPC brand bidding is the practice of bidding on branded keywords— such as your competitors’ brand names. This Google Ads
How to Get Ad Copy Ideas From Your CompetitorsCopying PPC campaigns, ad copy, and marketing strategies from rival companies can help your business get a serious leg up
5 Bulletproof Ways to Increase Your Google Ads Quality ScoreYour Google Ads Quality Score has a significant impact on your ad rank and your overall costs. A high-quality score
How Much Should I Spend on Google AdsGoogle Ads (formerly known as Google Adwords) has become one of the most popular forms of digital marketing. While other
How Does Google Ads Bidding WorkGoogle Ads (formerly Google Adwords) is one of the most effective digital marketing channels, but it can be confusing by
Why is Google AdWords So Expensive?Google AdWords is an incredibly effective method of online advertising that can be used to increase traffic and conversions drastically.
Which Pay Per Click Channel is the Best?Pay per click advertising is a fantastic way to increase your web presence and generate conversions. As a result, businesses
What is PPC Advertising?Pay per click, or PPC, advertising is an online marketing model that charges businesses only when people click on their
Does Pay Per Click Advertising Work?As a business owner, you’ve surely done plenty of research on how to successfully market your business on the internet.
Google Ads Certification Isn’t Enough Anymore: Here’s What to Look for in a PPC Expert InsteadWhen you're looking to hire a Google Ads expert, you'll be sold on services in a variety of different ways.
What is Data Driven MarketingData-driven marketing is when businesses obtain data from their current and potential patrons and then use it to help them
Is Google Ads a Great Investment? Yes. And These Stats Prove It.How important is Google to your business? How effective are Google Ads? And, the big question, should you advertise on
Is AdWords Express a Waste of Money? (Yes!)It’s not surprising that AdWords Express is a popular tool for small business owners. They’re so busy in the day
How Much Should Your Law Firm Invest in PPC vs. SEO?For law firms, there are generally two goals when designing a marketing campaign. One is to get more clients, and
Using the Search vs. Display Network on Google AdsGoogle Ads is quite an effective tool – if you know how to use it correctly. While you might have
Should Your Business Use Facebook Ads Manager or Google Ads?Once upon a time, Google AdWords was a game changer for people investing in PPC advertising. Not only was it
Video Ads May Be the Most Overlooked Side of Google AdsEveryone knows that video is a powerful online force. Every day, people consume roughly 4 billion videos on YouTube –
Should You Hire a PPC Agency for a Google Ads Campaign?Everyone understands the importance of internet search results in attracting new business these days. But a lot of business owners
Innovative Strategies That Can Increase Your Profits From Pay-Per-Click MarketingWhen utilizing pay-per-click management, you should place coupon codes in advertisements, create ads that feature the keyword phrases of competitors
What is PPC and how does it work?Internet marketing offers a plethora of techniques with PPC being one of the most popular and effective options. Pay-per-click is
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