Google Ads (formerly Google Adwords) is one of the most effective digital marketing channels, but it can be confusing by anyone’s standards. If the complexities of Google Ads— like Ad Rank, Quality Score, and maximum cost per click bids— leave you with a lot of questions, you’re not alone. If you’re investing in growing your business
Google Ads
A 5-Step Checklist For a Successful Google Ads PPC AuditsWhen the PPC Masterminds team receives an AdWords account with running campaigns, the first thing we do is perform a comprehensive audit. But, often, understanding an unfamiliar account is tricky – and time consuming. To make things easier, we developed this PPC auditing checklist to help
Google AdWords is an incredibly effective method of online advertising that can be used to increase traffic and conversions drastically. Unfortunately, creating an AdWords campaign can be quite expensive. As a result, many individuals choose to forego this service in favor of traditional SEO. So, why is Google AdWords so expensive? Things like increasing competition,
When you’re looking to hire a Google Ads expert, you’ll be sold on services in a variety of different ways. And one of the most common is Google Ads certification. You’ve likely seen a lot of companies and individuals displaying their Google Partner Badge with pride on their website, letting any prospective client know
How important is Google to your business? How effective are Google Ads? And, the big question, should you advertise on Google? Yes. Yes, you should. And we have the stats to prove it. Do Google Ads Work? When you’re figuring out an advertising budget for your business, you obviously want to find the best place
It’s not surprising that AdWords Express is a popular tool for small business owners. They’re so busy in the day to day operations of the business that they may not have time to learn about internet marketing or building a campaign. However, they understand the importance of a solid web presence – and how important
Google Ads is quite an effective tool – if you know how to use it correctly. While you might have some luck just poking around, the platform may seem a bit overwhelming if you’re not an advertising professional. That’s not to say that setting up an effective campaign is impossible – it isn’t! But it
Once upon a time, Google AdWords was a game changer for people investing in PPC advertising. Not only was it exceptionally effective, but it was also insanely affordable. If you got in on Google AdWords early, you and your business reaped the benefits. Unfortunately, that’s not the way it works anymore. First of all,
Everyone understands the importance of internet search results in attracting new business these days. But a lot of business owners still aren’t sure how to use it to its fullest potential. Advertising online is essential. However, if you’ve looked at any ads on Google, you’ll note how online ads are not given equal treatment. Running
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