Google Ads Certification Isn’t Enough Anymore: Here’s What to Look for in a PPC Expert Instead

When you’re looking to hire a Google Ads expert, you’ll be sold on services in a variety of different ways. And one of the most common is Google Ads certification.  You’ve likely seen a lot of companies and individuals displaying their Google Partner Badge with pride on their website, letting any prospective client know they have

Is Google Ads a Great Investment? Yes. And These Stats Prove It.

How important is Google to your business? How effective are Google Ads? And, the big question, should you advertise on Google? Yes. Yes, you should. And we have the stats to prove it.Do Google Ads Work?When you’re figuring out an advertising budget for your business, you obviously want to find the best place to spend

Is AdWords Express a Waste of Money? (Yes!)

It’s not surprising that AdWords Express is a popular tool for small business owners. They’re so busy in the day to day operations of the business that they may not have time to learn about internet marketing or building a campaign. However, they understand the importance of a solid web presence – and how important

Using the Search vs. Display Network on Google Ads

Google Ads is quite an effective tool – if you know how to use it correctly. While you might have some luck just poking around, the platform may seem a bit overwhelming if you’re not an advertising professional. That’s not to say that setting up an effective campaign is impossible – it isn’t! But it

Should Your Business Use Facebook Ads Manager or Google Ads?

Once upon a time, Google AdWords was a game changer for people investing in PPC advertising. Not only was it exceptionally effective, but it was also insanely affordable. If you got in on Google AdWords early, you and your business reaped the benefits.   Unfortunately, that’s not the way it works anymore. First of all,

Video Ads May Be the Most Overlooked Side of Google Ads

Everyone knows that video is a powerful online force. Every day, people consume roughly 4 billion videos on YouTube – and about ⅓ of all online shoppers buy a product after viewing a video ad. Yet a lot of companies, both big and small, aren’t taking advantage.    Most a lot of business owners pay

Should You Hire a PPC Agency for a Google Ads Campaign?

Everyone understands the importance of internet search results in attracting new business these days. But a lot of business owners still aren’t sure how to use it to its fullest potential. Advertising online is essential. However, if you’ve looked at any ads on Google, you’ll note how online ads are not given equal treatment. Running