Frequently Asked Questions

No, and we have never used one. Billing is monthly, and you can stop with thirty days notice. Most clients stay past five years, which we take as the better argument for the approach than a contract would be. What the monthly fee covers is on our pricing page.

Competitive research comes first: we pull apart your top three competitors' landing pages, keywords and ads, because they have already spent the money that shows what works in your market. Then a full audit of your website and your conversion and revenue tracking, so every dollar can be traced to an outcome before we spend one. Then we fix what the audit found, build the campaigns and ads around what the research showed, and launch to start collecting data. From launch, we look at the data almost daily and at minimum weekly, and optimize from there.

Google Ads access at minimum, and Google Analytics makes everything better. Larger scopes sometimes add access to Meta Ads, Tag Manager or Search Console. We will tell you exactly which on the first call rather than send a long generic checklist.

About the same whether we build from scratch or take over an existing account, which surprises people. A takeover is not faster: the account still gets restructured, and the time a new build spends on setup, a takeover spends going through the data the account has already collected, so the restructure keeps everything that data has to teach.

The CEO, directly. No account managers relaying messages, no layer between you and the person responsible for your results.

Fifteen plus specialists. Large enough to cover every channel we manage in depth, small enough that the CEO still runs every client relationship.

A monthly call with the CEO is the floor, and there is no ceiling. Email and phone as things come up, with no limit on calls or communication. Getting accounts successful is mostly a communication job, so we never meter it.

Two layers. Real-time reporting you can open whenever you like, so your numbers are never something you wait for. And a weekly report written by hand by the team, in plain language: what is going on in the account, what we found, and what needs to happen next. The whole point of the setup is that issues surface fast and get fixed fast.

Yes. Owner access on every account stays with you the whole engagement. We manage the accounts, we do not own them, and nothing in them is hidden from you.

You do, directly, and you own them. We take no commission and no margin on any tool we recommend, so the only reason a tool ever enters your stack is that it earns its keep.

Google Ads across search, Shopping, Performance Max, YouTube, Display and remarketing, plus Local Services Ads, Meta, Bing Ads, TikTok Ads, LinkedIn Ads, and connected TV including Paramount. Beyond paid ads, we also run Maps SEO, ranking businesses in Google Maps and Apple Maps, and AI SEO, getting businesses recommended when people ask ChatGPT, Perplexity, Claude or Gemini.

No. We do not take on direct competitors of existing clients. Running two accounts that fight over the same customers is a conflict of interest, and it would mean using what your budget taught us against you.

Landing page design and testing, conversion rate optimisation, SEO, web design and email marketing. In practice most engagements start with ads and pick up landing page work quickly, because the page is usually where the money is being lost rather than the campaign.

If you are in Los Angeles County, yes, and we do it regularly. Our office is in Redondo Beach. For clients elsewhere in the country everything runs over calls and shared dashboards, which works fine, but a quarterly hour in the same room tends to surface things a call does not.

Thirty days notice and we wind it down. The ad accounts, the tracking, the campaign history and the landing pages stay with you, because they were yours throughout. We will transfer access and brief whoever picks the account up next if that is useful. Leaving on good terms and being spoken about well afterwards is worth more to us than holding somebody through a clause.