Law Firm Marketing

Law firms pay some of the highest costs per click on Google, which is why we write about legal marketing more than any other industry. These articles cover budgets, PPC versus SEO, attributing leads back to signed cases, reviews, niche targeting, AI, and the cost per click for car accident lawyers by state. They are written for the partner or marketing manager who has to decide where the money goes. If you want the campaigns run for you, our PPC for lawyers page explains how we work with law firms: practice-area campaigns, Local Services Ads, published pricing and no contracts.

10 articles in this category

PPC Google Ads Law Firm Marketing Landing Pages and CRO Resources Other Ad Channels Case Studies SEO

Latest in Law Firm Marketing

7 Ways Law Firms Should Be Using AI For Marketing

Law firms must adopt innovative strategies to maintain a competitive edge in the current competitive environment. Incorporating artificial intelligence (AI) into marketing strategies isn’t merely a futuristic concept;...

Read the article

More Law Firm Marketing articles

How To Track Leads And Attribute Revenue To Your Law Marketing Campaigns

Understanding how to track leads and attribute revenue effectively can revolutionize your law firm’s marketing strategy, as lead tracking helps manage your...

What Is The Best PPC Strategy For Lawyers?

Navigating the competitive landscape of legal services demands a sharp Pay-Per-Click strategy specifically tailored for law firms. From keyword selection to optimizing...

How To Get More Reviews For Law Firms

In the digital era, reviews can greatly influence a law firm’s reputation and its ability to attract clients. Developing effective strategies for...

Is It Best To Target A Specific Niche When Doing Law Firm Marketing

In today’s crowded legal market, targeting a specific niche practice area can significantly elevate a law firm’s marketing strategy. Specializing allows firms...

How Can SEO And PPC Work Together For A Law Firm?

In the current competitive legal landscape, acquiring proficiency in both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising is crucial for enhancing...

What Is The Best Form Of Advertising For A Lawyer?

In today’s digital age, the most effective form of advertising combines online platforms with traditional methods. Whether it’s leveraging the targeted capabilities...

How Much Should A Law Firm Spend On Marketing

Determining the right marketing budget for a law firm involves a strategic balance between achieving visible, quick results and investing in long-term...

Infographic Map of Car Accident Lawyer Cost Per Click by State

One of the most competitive marketing landscapes, no matter the advertising channel, is a personal injury attorney. But I don’t have to...

How Much Should Your Law Firm Invest in PPC vs. SEO?

For law firms, there are generally two goals when designing a marketing campaign. One is to get more clients, and the other...

Don't spend. Invest.

You grant access, our CEO works through the account, and a 10+ minute video audit comes back: where the leaks are, what is underbuilt, and the order we would tackle it in. No charge, no obligation.

Request A Free Google Ads Audit