PPC Management Pricing (No Contracts, No Surprises)
Most agency pricing pages ask you to book a call to find out what they charge. We would rather you know before you talk to us, so here are the actual numbers.
What we charge
Management starts at $2,500 a month, and the fee scales with ad spend and account complexity from there. Our fees are tied to how much you spend on ads, because that is what drives the work. A small account needs one person checking search terms weekly. A large account needs campaign structure, budget pacing across dozens of campaigns, feed management and someone watching it daily. One fee for both would mean somebody is quietly subsidising the other.
If your budget is small enough that a management fee would eat a large share of it, we would rather say so on the first call than sign you up.
What the fee covers
Campaign strategy and build, keyword research and negative keyword management, ad copywriting and testing, bid and budget management, audience and remarketing setup, conversion tracking configuration and auditing, landing page recommendations, and weekly reporting with a monthly call.
What it does not cover
The ad spend itself. You pay Google and Meta directly on your own card, which means you can see every dollar and the account is not routed through us.
How the no contract thing actually works
Month to month, with thirty days notice to stop. The reasoning is simple enough. A contract keeps a client who wants to leave, and a client who wants to leave and cannot is not a client you want. If the work is good, people stay. Ours do: most stay past five years, and we have run this way since 2012.
What happens when you leave
You keep everything. The Google Ads and Meta accounts are yours and always were, the conversion tracking stays configured, and the campaign history goes with you. We will hand over access and, if you want, walk your next agency or your in house hire through how the account is built.
There is no version of this where leaving costs you your data. Agencies that build campaigns inside their own manager account and hand you nothing on the way out are a real thing, and it is worth asking any agency you talk to, including us, to put the answer in writing.
Why we publish this at all
Because the alternative is worse for both of us. If the numbers do not work for you, neither of us has to book a half hour to find that out. If they do work, you arrive already knowing, and we can spend the time on your account instead of on money.
It is also the single most common question we get, and the honest answer is that most agencies avoid publishing it because their pricing changes depending on who is asking. Ours does not.
Pricing questions
Have more? Our frequently asked questions page has the answers.
How much do PPC agencies charge in general?
Across the industry the common models are a flat monthly retainer, a percentage of ad spend usually between ten and twenty percent, an hourly rate, or a performance based fee. Flat retainers and percentage of spend are by far the most common for ongoing management. What you should be wary of is any agency that will not tell you which model it uses until you are on a call.
Should I prefer a percentage of spend or a flat monthly fee?
Look at where each one puts the incentive. Under a percentage, your agency is paid more the more you spend, which works while growth is the goal and gets uncomfortable the day the right recommendation is to spend less. A flat fee takes that pressure out, at the cost of paying the same figure on an account that is shrinking. Ours is a monthly retainer that steps with ad spend rather than a percentage of it, so our fee does not grow just because your spend did.
Do additional platforms cost extra?
Usually at a much lower rate than the first platform, because they bundle into the same engagement. What that looks like depends on what you actually need, which is part of what the free audit works out.
Can I pause for a month?
Yes. No contracts means exactly that. Seasonal businesses wind down and come back, and nothing punishes them for it.
What if I want to bring PPC in house later?
Then we help you do it. The accounts are yours, and we would rather hand over a clean account and stay on good terms than make leaving difficult.
Don't spend. Invest.
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