PPC
Interesting in learning about PPC marketing? Read our articles that discuss everything from what keywords to use to landing page advice!
PPC articles
Convert More Customers with This Weekly PPC Checklist
There’s definitely an art to putting together an effective PPC ad campaign, but that doesn’t mean there aren’t some simple black and...
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Is Google Ads a Great Investment? Yes. And These Stats Prove It.
How important is Google to your business? How effective are Google Ads? And, the big question, should you advertise on Google? Yes....
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Is AdWords Express a Waste of Money? (Yes!)
It’s not surprising that AdWords Express is a popular tool for small business owners. They’re so busy in the day to day...
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How Much Should Your Law Firm Invest in PPC vs. SEO?
For law firms, there are generally two goals when designing a marketing campaign. One is to get more clients, and the other...
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Using the Search vs. Display Network on Google Ads
Google Ads is quite an effective tool – if you know how to use it correctly. While you might have some luck...
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Should Your Business Use Facebook Ads Manager or Google Ads?
Once upon a time, Google AdWords was a game changer for people investing in PPC advertising. Not only was it exceptionally effective,...
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Video Ads May Be the Most Overlooked Side of Google Ads
Everyone knows that video is a powerful online force. Every day, people consume roughly 4 billion videos on YouTube – and about...
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Should You Hire a PPC Agency for a Google Ads Campaign?
Everyone understands the importance of internet search results in attracting new business these days. But a lot of business owners still aren’t...
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Innovative Strategies To Increase Profits From PPC
When utilizing pay-per-click management, you should place coupon codes in advertisements, create ads that feature the keyword phrases of competitors and put...
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Cookie Based vs. IP Based Remarketing Methods
What most people may not know is that there are several different methods employed by online advertising companies in targeting consumers for...
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